Waste Not Want Not is very important to us and because we don’t believe in asking you just to do as we say, the Woman’s Weekly team are hoping they can inspire you


Our campaign – Waste Not Want Not – has been running since May. Since then, we’ve been offering you tips to reduce the amount you waste to help protect the environment, conserve resources and energy and save money.

Recently we launched the Woman’s Weekly Supper Club, an initiative to share food with family, friends and members of your community – we hope you’re enjoying it.

But here at Woman’s Weekly, we like to practise what we preach.

So, three of our team members have agreed to take on the challenge to reduce their waste for the next month in three specific areas – fashion and beauty, the household and food.

You can read all about how they get on in blogs and at the end of the challenge, there will be a round-up on how they did in the magazine.

Fashion & Beauty Waste Not Want Not Challenge

Diane Kenwood and deodorant Waste Not Want Not

Editor Diane is taking on the fashion and beauty challenge.

She says: ‘I love clothes and beauty products, and while I have a lot, I’m actually surprisingly disciplined about trawling through my cupboards each spring and autumn and weeding out the things I haven’t worn or used by either throwing the beauty items away or donating my clothes to a charity shop.

‘But I do wonder if I should be doing anything more useful and less wasteful with them, or finding ways to satisfy my clothing cravings and passion for products in ways that are more cost effective and kinder to the environment.

‘I feel strongly about our Waste Not Want Not campaign, and I’m already trying to adopt the lifestyle and waste-reducing changes we’re suggesting. But I’m hoping, that by doing this challenge, I’ll extend that into an area of my consumption that I feel I could be more mindful of.

‘The thing I’ve chosen to do for my first week’s challenge came about because of a press release I was sent about a natural deodorant.

‘My attention was caught by the fact that not only is it the only 100% natural crystal deodorant available in the UK, but the company have a policy of using recycled and recyclable packaging.

‘That’s key because standard deodorant containers tend to be made of two different types of plastic, which can make them difficult to recycle. Plus the composition of the natural deodorant means it lasts a long time, so it’s better for the environment and cost effective, too.

‘But does it work? As I do a lot of exercise, I’ll be putting it to the test in the sweatiest of situations.

‘Check out my blog report to see my verdict. And look out for the other challenges I’ll be setting myself over the next month. I’d love you to join me in doing them!’

Household Waste Not Want Not Challenge

Sarah Holmes

Features Writer Sarah is doing the household waste challenge. She says:

‘I might be one of the 50% of UK households that recycle their domestic rubbish and, while I’m not particularly wasteful, it’s surprising how quickly rubbish mounts up.

‘Glass is a particular problem. Jam jars, cooking sauces, wine bottles – they all add to the amount of glass recycled at the end of each week (perhaps if pinot grigio poured from the taps it wouldn’t).

‘Although I know it’ll be smashed up and repurposed – after all, glass is 100% recyclable – I can’t help but think I could do something else with it. That’s why I’ll be dedicating my first week of the challenge to finding a new use for my glass waste.

Glass jar for Waste Not Want Not

‘It only took a few minutes of scrolling through Pinterest to decide what I was going to do – glass tinting, a fun and easy way to make old jars into lovely gifts. I’ll save the details for my blog.

‘The process was simple, satisfying and has provided me with a beautiful, new collection of ornaments at a fraction of the price I would’ve paid for them in a homeware store.

‘It was just the motivation I needed to rein in my wasteful ways, and already I’m planning how I’ll cut back on my plastic bottles, packets and wrappers, as well as the masses of cardboard I’ve accumulated through online shopping.

‘Every year, the UK produces 3% more waste than it did the year before. We can’t stick our heads in the sand anymore, which is why I’m encouraging everyone to get involved with the Waste Not Want Not challenge.’

Food Waste Not Want Not Challenge

Teresa Conway

Knitting Editor Teresa has decided to take on the food challenge.

She says: ‘When it comes to food production, the environmental impacts are astronomical, and this weighs on my mind. Supermarkets and food suppliers need to assess the way they bring us our food.

‘As a society, we also need to bear in mind that waste isn’t ‘gone’ once we’ve thrown it in the dustbin, most of it will begin a long life on a landfill site.

‘I generally buy loose vegetables and avoid using the see-through plastic bags. I live in a house with four friends, so we sometimes share meals. Where possible, I also take leftovers to work for my lunch, which helps save money, too.

‘I thought this challenge would be a great way of making me more imaginative with leftovers and will become something I implement on a regular basis. I also wanted to cut down my food waste, which is a particular challenge as I come from a family of six so I find it hard to make things in small quantities!

‘My first meal sounds like a bit of a bizarre choice, but it was delicious! I blended up some leftover tomato spaghetti into a mush and reformed it into a patty and had it with some leftover sausages. The garnish was a basil leaf from my herb garden.


‘I also made a pudding out of some bread that got squashed in the bread bin, and an assortment of leftover yogurt, baked in the oven.

Bread pudding loaf for Waste Not Want Not

You can read more about how I got on in my first blog post.

‘The hardest part was keeping my housemates from eating the leftovers that I’d stocked in the fridge!

‘I love the fact that I’ve already become more conscientious about my food by doing this challenge. I would definitely recommend this to all of you as a rewarding approach to food and leftovers. Try it and see!’

Get involved

Feeling inspired? Look out for our pull-out-and-keep action tracker in next week’s issue of Woman’s Weekly. You’ll be able to fill in your Waste Not Want Not achievements in the three areas. We’ll be posting some comments from readers about how they’ve got on in an upcoming issue, so please write in to us or post on our page at facebook.com/WomansWeekly


Britain’s supermarkets generate 300,000 tonnes of food waste every year.

One third of the food produced in the UK doesn’t get used.

The average household bins £700 of food every year.